Steve Nielsen, CEO at PartnerUp, offers a few low-cost suggestions for small-business owners interested in boosting their client numbers. For example, Nielsen advises business owners to ensure that they have created a solid, well-conceived brand. The brand should incorporate the company's Web site, logo and company name. He says the brand "will often be the single most important factor in determining whether a prospective customer believes that you are trustworthy, reputable, reliable, and established."
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