Sunday papers still provide most coupons, says eMarketer

11/5/2009 | Adweek

Coupon use remains high as the economic downturn lingers, says eMarketer, with consumers across socio-economic lines clipping and clicking for savings. Coupons from Sunday fliers still dominate, with 47% of consumers citing newspapers as a source, though 31% of consumers use online coupon sites and 29% get coupons from a brand Web site.

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