How H&M balances longevity and trends

11/5/2012 | Forbes

H&M has grown into the world's second largest apparel retailer, with 2,600 stores around the globe and a Sweden-based team of 150 designers and 100 buyers who put together the chain's fashion collections. The retailer launches two long-lead collections each year, with several sub-collections of trendier items popping up each season.

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