Craft beer packaging shapes brand identity

11/5/2013 | Craft Brewing Business

The design of beer bottle should serve a purpose, both aesthetically and functionally. Global glass company Verallia launched Vision4Glass Design Services to help craft beers find their ideal aesthetic. "The shape of a bottle can also help on the pressure conservation or to facilitate the bottling on a production line," said United Bottles & Packaging's Pascal Thibault.

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