Green marketing is about more than just a single powerful ad

11/5/2013 | Environmental Leader

Brands such as Patagonia, Starbucks and Chipotle are emerging as green-marketing champions, not because of their marketing savvy but because they back up their claims with transparency and sincere efforts to help the planet, writes Nayelli Gonzalez. "The most important lesson of all is to let your actions speak louder than your words," Gonzalez writes.

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