Gustavo Martinez will be the new global president of WPP's JWT as of February, with the role of worldwide CEO in the wings for 2015, at which time he will succeed Bob Jeffrey. Martinez comes to JWT from McCann Worldgroup. Martinez "is passionate about the business, devoted to clients and understands that the key asset of the business is the caring, nurturing and understanding of its people. Gustavo Martinez is the future of JWT," Jeffrey said in a statement.
Published in Brief: