About half of Internet users say they would be more likely to click on an online advertisement if it includes an icon allowing them to opt out of information collection, a Digital Advertising Alliance poll shows. A quarter of those surveyed said the option would have no bearing on their decision to click. "Having the protections associated with the icon makes a difference with consumers," said Lou Mastria, the group's executive director.
Opt-out button could boost ad click-thru rates, poll shows
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