Opt-out button could boost ad click-thru rates, poll shows

11/5/2013 | Adweek

About half of Internet users say they would be more likely to click on an online advertisement if it includes an icon allowing them to opt out of information collection, a Digital Advertising Alliance poll shows. A quarter of those surveyed said the option would have no bearing on their decision to click. "Having the protections associated with the icon makes a difference with consumers," said Lou Mastria, the group's executive director.

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