Perrier-Jouet gets dolled up for the holidays

11/5/2013 | Drinks Report (U.K.), The

Perrier-Jouet is packaging its Champagnes in a mix of sparkling and pearlised gift boxes for the holiday season. For its Belle Epoque special cuvees, the brand has developed a canvas case that features its signature leaves and flowers, while non-vintage bottles are being packaged with branded champagne flutes. "Champagne is an accessible form of luxury and the new packaging adds value," said Piper-Heidsieck Senior Brand Manager Oliver Dickson.

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