Survey: Americans like voluntary ad-targeting opt-out

11/5/2013 | MediaPost Communications

A majority of U.S. adult consumers would feel "much" or "somewhat" better about behavior-targeting ads if given a chance to opt-out, according to a survey by the Digital Advertising Alliance. Half of the respondents said they'd be more likely to click through to an ad informing them of potential data collection and an option to opt-out.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL