Survey: Americans like voluntary ad-targeting opt-out

11/5/2013 | MediaPost Communications

A majority of U.S. adult consumers would feel "much" or "somewhat" better about behavior-targeting ads if given a chance to opt-out, according to a survey by the Digital Advertising Alliance. Half of the respondents said they'd be more likely to click through to an ad informing them of potential data collection and an option to opt-out.

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