Older half of 18-34 demo abandoning broadcast nets

11/6/2003 | MediaPost Communications

Carat USA's programming department says it has found that men ages 18-24 are slowly coming back to network TV, but men ages 25-34 have been tuning out. The dip in broadcast viewership among some men corresponds with the end of the World Series on Fox, suggesting that current programming options aren't appealing, says Carat's Shari Anne Brill.

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