Rockers, rappers, country stars now in jingle business

11/6/2006 | Boston Globe (tiered subscription model), The

Rockers They Might Be Giants, country star Toby Keith and rapper Jadakiss are among the diverse group of artists creating original jingles for marketers, including Dunkin' Donuts, Ford Motor Co. and Reebok. Their hiring is another attempt by marketers to lock in the brand loyalty of 18-to-25-year-olds, who want to hear new music and don't like overt sales pitches.

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Boston Globe (tiered subscription model), The

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