Ads piggyback on election outcome

11/6/2008 | NYTimes.com

Online and out-of-home advertising were among the first media to show marketing tied to the U.S. election result. One example is a campaign for the rebranding of Commerce Bank and TD Banknorth as TD Bank, which appeared printed on newspaper polybags in Miami and Philadelphia. The ads read, "America has a new president and America's most convenient bank has a new name."

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