Panel: Marketers less willing to take new media chances next year

11/6/2008 | MediaPost Communications

Marketers, grappling with a sluggish economy, next year are likely to allocate less of their budgets for experimental media, including social networks, digital out-of-home and mobile, in favor of more proven segments, according to a panel at ad:tech New York. "[2009] is not the year for testing," said Donna Speciale, president of investment and activation at MediaVest USA. "Brands want to stick with areas that are tried and true."

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY