Survey: Election key to consumer confidence

11/6/2008 | Advertising Age (tiered subscription model)

The presidential election figured heavily in a consumer survey, with respondents saying the contest played a bigger role in their spending decisions than did their job situations and the stock market's ups and downs. The report also found 8% were likely to spend more this holiday season because of President-elect Barack Obama's victory, compared with 5% who would have increased their spending if Sen. John McCain had won.

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