Yogurt-drink makers wary of positioning as soft-drink alternative

11/6/2008 | ConfectioneryNews.com (France)

Interest in dairy drinks is growing, but some dairy manufacturers are wary of positioning the beverages as direct alternatives to soft drinks. Arla Foods prefers to sell the drinks as health products, and a Dairy U.K. official wants the beverages to retain a nutritious image as the segment grows.

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ConfectioneryNews.com (France)

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