ESPN brand gets star billing at Disney sports facility

11/6/2009 | Reuters

Disney next February will rename its 220-acre multisports facility outside Orlando, Fla., the ESPN Wide World of Sports Complex. The move is, in part, designed to get young athletes in the 8-to-17 age group to interact with the ESPN brand on more levels, said Ken Potrock, the senior vice president of global sports for Disney.

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