Skinny Cow marketing is centered on Facebook

11/6/2009 | (U.K.)

The Skinny Cow Facebook page has become the hub of marketing activity for the Nestlé ice cream brand in the U.K., with a theme of giving in to small indulgences. Features include a Cowculator app that helps users justify fashion purchases and a Collectable Cow stream with news and offers related to fashion, holidays and beauty.

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