Snowblowers are already a hot product, Ariens CEO says

The outdoor power equipment industry is already seeing substantial demand for snow-removal products ahead of winter, Ariens President and CEO Dan Ariens said. "It is exceeding all of our projections and is exceeding just about everyone's estimate for what we thought would be a strong preseason. We are struggling to build enough product right now as fast as it's being consumed," he says.

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Milwaukee Journal Sentinel (tiered subscription model)

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