Failure to create market differentiation by stressing the company's core values is among the 13 worst lead-generation mistakes cited by Louis Foong. Rushing the sales cycle to close instead of stressing the value proposition, living with a CRM system that's more trouble than it's worth, and stiffening into analysis paralysis are some of the other common mistakes made by B2B marketers in pursuit of prospects.
Correcting the most common B2B lead-generation mistakes
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