Correcting the most common B2B lead-generation mistakes

11/6/2012 |

Failure to create market differentiation by stressing the company's core values is among the 13 worst lead-generation mistakes cited by Louis Foong. Rushing the sales cycle to close instead of stressing the value proposition, living with a CRM system that's more trouble than it's worth, and stiffening into analysis paralysis are some of the other common mistakes made by B2B marketers in pursuit of prospects.

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