How Hitachi and HP use marketing automation for social play

11/6/2012 |

Hitachi Data Systems and Hewlett-Packard Technology Services are examples of companies that have successfully integrated marketing automation with social media marketing for business-to-business outreach. Hitachi's programs included an interactive spinning globe with pins representing customer testimonials -- a site that attracted more than 14,000 visitors and 369 leads. HP's IT Personality Quiz on Facebook cultivated and rewarded experts, increasing visibility on LinkedIn and YouTube.

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