Report: WPP will create a B2B marketing team for Samsung

11/6/2012 | Advertising Age (tiered subscription model)

Samsung has asked WPP to construct a dedicated agency team to handle its global business-to-business marketing, according to Advertising Age. Also, Publicis Groupe's Razorfish won the brand's digital account, replacing Denuo, which had been working on Galaxy smartphones. "We know Razorfish understands how to translate complex issues into unique and engaging customer experiences," says Brian Wallace, Samsung's vice president of marketing.

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