"Most trade event reviews I come across tend to sound like an apprentice recounting his first week at work. You know what I mean -- lots of boyish enthusiasm and an inescapable desire to thrust his knowledge upon a poor, unsuspecting audience. But that wasn't the case at the BMA's Go and Grow event in London, which took place late last month. I came away with plenty of insight about the challenges facing B2B marketers and the dramatic changes in marketing communications." Watch the video.
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