Coke's global mobile strategy focuses on local targeting

11/6/2013 | Mobile Marketer

As Coca-Cola prepares its campaign for FIFA 2014 and the 2014 Rio Olympics, the company is looking back at lessons learned from the 2012 London Olympics. Kim Siler, the company's global mobile brand strategist, says Coke needs to make sure its global strategy translates to the local host market.

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