Cosabella creates collection for online retailer BeachMint

11/6/2013 | Women's Wear Daily (subscription required)

Santa Monica, Calif.-based online retailer BeachMint will launch a line of lingerie from Italy's Cosabella, the first collection created strictly for online sales. "It took 14 months to create, but we'll get immediate customer feedback, so it's taking fast fashion to another level," said Guido Campello, Cosabella's vice president of sales and branding. The line will be called IntiMint by Cosabella.

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