DigitasLBi picks up digital media duties for L'Oreal USA

DigitasLBi is succeeding Moxie Interactive, Atlanta, in the role of L'Oreal USA's digital media planning and buying agency after a review. "We were very impressed by the Digitas analytics team, so that was one of the key determining factors," said Marc Speichert, chief marketing officer at L'Oreal Americas.

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