Dodge expands Ferrell campaign amid buzz increase

11/6/2013 | Forbes · MediaPost Communications

Dodge is enlisting Will Ferrell to create advertisements starring his Ron Burgundy character from "Anchorman" for all of its vehicles, after seeing success with a Durango campaign. Ferrell's videos riffing on the SUV have improved Dodge's YouGov BrandIndex buzz score and brand consideration. The score is a measure of interest among people who plan to buy a car in the next six months.

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Forbes · MediaPost Communications

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