Groupon explains why it buys branded search keywords

11/6/2013 | Street Fight

Groupon says its practice of purchasing search keywords to promote deals is no different than running a billboard or TV commercial for marketing. Critics say the company may be hurting the very businesses who engage in Groupon deals by redirecting potential website visitors. "This is something that we pay out of our own pocket for our merchant partners, we promote their deals over a variety of mediums that are out there, and the merchant can opt out of it at any time," said Nicholas Halliwell, Groupon's public relations manager.

View Full Article in:

Street Fight

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA