Jaguar Land Rover eyes the branded entertainment spotlight

11/6/2013 | Variety

Jaguar Land Rover is working with ICM Partners to build new partnerships in the sports and entertainment worlds as it seeks to meet a younger buying audience. The company is planning branded entertainment campaigns around the Jaguar F-Type and Range Rover Sport under the management of ICM's Carol Goll, whose team was behind the pairing of Eminem and Chrysler.

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