Mattel, Wal-Mart extend virtual toy stores with QR codes

11/6/2013 | MobileCommerceDaily.com

Virtual toy stores containing QR codes for instant mobile purchase of popular toys will be popping up at more locations in Canada this holiday season. The joint effort by Mattel and Wal-Mart "simplifies the mobile shopping experience for our customers by making it easy for them to scan the QR codes, read reviews, easily add items to their basket on Walmart.ca and have their order shipped for free to their doorstep this holiday season," said Jennifer Wallace, category manager for toys at Wal-Mart Canada.

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