Nestle opens digital, social media office

11/6/2013 | FoodBusinessNews.net (free registration)

Nestle's newest office is in Silicon Valley so the company can stay abreast of the latest digital and technological trends in interacting with consumers. The company said it has partnerships with Google and Facebook and is developing one with Twitter. "People, wherever they are in the world, are highly motivated to discuss and share thoughts about the importance of what they eat. We aim to be part of this conversation," said Patrice Bula, Nestle head of marketing.

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