Quickservice restaurants can take a mobile tip from pizza chains

11/6/2013 | MobileCommerceDaily.com

Quickservice restaurant chains are trailing their pizza-delivery rivals in mobile, with the pizza chains' emphasis on remote orders giving them an early leg up, said Noah Glass, CEO of OLO Online Ordering. "For other restaurant chains, mobile ordering has broader potential to reimagine the in-restaurant dining and takeout experience at all restaurants because the device is always with you. But this is a new routine behavior change and more fundamental for restaurants like fast casual who relied on the cashier order," Glass said.

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