Why promising sales hires sometimes fail

11/6/2013 | Sales Prospecting Perspectives blog

All too often, job candidates shine during the interview process but fall flat once they actually have to sell something, writes Chris Croner, principal at SalesDrive. Sales representatives who get results tend to be competitive and optimistic individuals who have an innate desire to do great things, he notes. The key is to test job applicants to make sure they possess these characteristics, he writes.

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