Stonyfield credits guerrilla marketing for growth in U.S.

11/7/2005 | Union Leader (Manchester, N.H.), The

Stonyfield Farm founder Gary Hirshberg will host 55 Groupe Danone executives to explain how the New Hampshire company relies on guerrilla marketing to connect with customers. The company is planning a new yogurt plant, growth that Hirshberg attributes to marketing models that are less obvious to consumers.

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Union Leader (Manchester, N.H.), The

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