3 assumptions that may undermine your marketing efforts

11/7/2010 | Entrepreneur online

How many sales are you losing because you make improper assumptions in your promotional materials? You can't assume that recipients are curious about your e-mails; draw them in with relevant, interesting subject lines, Sydney Barrows suggests. Likewise, don't just assume that your links all work or that customers remember details from earlier communications. Constant testing and repetition are key to a positive customer experience, she writes.

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