Amazon reportedly is set to purchase Diapers.com's parent

11/7/2010 | Wall Street Journal, The

Amazon is expected to announce as early as today that it will acquire Quidsi, the parent company of Diapers.com and Soap.com, in a deal valued at about $545 million in cash and assumed liabilities. The potential acquisition comes amid Amazon's push to increase its piece of the fast-growing household-goods segment of online retail, which hit about $10 billion last year.

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