BK Crown meals tap child as new king

11/7/2011 | USA Today

Burger King's kids meals are being moved from bags to boxes, and will come complete with a cardboard crown, digital games and a Web link where children can go to select a charity for BK to donate a penny of the meal's proceeds. The revamped BK Crown meals are aimed in part at boosting a slowdown in quickservice-food sales to children.

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