Marketers can turn "graymail" dilemma to their advantage

11/7/2011 | ClickZ

The surest defense against Hotmail's new "graymail" policy -- which helps users delete unwanted marketing e-mails in bulk -- is to focus on crafting quality e-mails that readers crave, writes Mike Hotz. A well-crafted B2B e-mail is targeted at a specific segment and helps the reader solve a problem, making it highly relevant. Having a subject line that directly addresses a reader's needs will also help keep your e-mails out of the filter folder, he adds.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY