Marketers can turn "graymail" dilemma to their advantage

11/7/2011 | ClickZ

The surest defense against Hotmail's new "graymail" policy -- which helps users delete unwanted marketing e-mails in bulk -- is to focus on crafting quality e-mails that readers crave, writes Mike Hotz. A well-crafted B2B e-mail is targeted at a specific segment and helps the reader solve a problem, making it highly relevant. Having a subject line that directly addresses a reader's needs will also help keep your e-mails out of the filter folder, he adds.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
Multiple Locations, SL_Multiple Locations
Austin, TX
Product Marketing Manager-B2C
Austin, TX
Partner Manager
Austin, TX