Marketers can turn "graymail" dilemma to their advantage

11/7/2011 | ClickZ

The surest defense against Hotmail's new "graymail" policy -- which helps users delete unwanted marketing e-mails in bulk -- is to focus on crafting quality e-mails that readers crave, writes Mike Hotz. A well-crafted B2B e-mail is targeted at a specific segment and helps the reader solve a problem, making it highly relevant. Having a subject line that directly addresses a reader's needs will also help keep your e-mails out of the filter folder, he adds.

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