Ad revenue helps lift National CineMedia's quarterly results

11/7/2012 | MediaPost Communications

An 8.5% year-over-year increase in ad revenue helped boost National CineMedia's overall revenue to $143.7 million in the third quarter, up 5.7%, the company reported. However, with the company's decision to wind down its Fathom Business Events operation, events revenue fell 35.2%. "Bigger picture, cinema advertising remains one of the few mediums that offer advertisers an engaged viewer and high rates of recall," said Anthony DiClemente, an analyst with Barclays Capital.

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