B2B marketers put bucks behind video, pledge more to come

11/7/2012 | MediaPost Communications

The use of online video marketing among business-to-business companies is up 35% over last year, according to a Content Marketing Institute and MarketingProfs survey sponsored by Brightcove. Marketers are allocating about a third of their budgets to online video already, up 26% over last year, with more than half predicting greater apportioning next year, a trend that new LinkedIn video feature should accelerate.

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