Coca-Cola goes social to help fans find their "Happy Places"

11/7/2012 | MediaPost Communications

Coca-Cola is planning a custom social network, called "Happy Places," that will let users upload and share photos of their happiest moments. Users will be able to share images directly on the network, or via Facebook or Twitter, and will be encouraged to subscribe to hashtags in order to receive updates on themed collections of other users' images. The network will be tied to the brand's recently launched "Happy Places" app.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY