Coca-Cola goes social to help fans find their "Happy Places"

11/7/2012 | MediaPost Communications

Coca-Cola is planning a custom social network, called "Happy Places," that will let users upload and share photos of their happiest moments. Users will be able to share images directly on the network, or via Facebook or Twitter, and will be encouraged to subscribe to hashtags in order to receive updates on themed collections of other users' images. The network will be tied to the brand's recently launched "Happy Places" app.

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