Halo 4 takes video game marketing fight to cinemas

11/7/2012 | Advertising Age (tiered subscription model)

In the yearly battle for video game supremacy, the major product lines are pulling out all of the marketing stops this year. Cinemas figured in the campaign for Halo 4, with a two-minute trailer from ad agency Twofifteen McCann and producer David Fincher that offered an exclusive look into the new edition of the game.

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Advertising Age (tiered subscription model)