NBCU joins with American Express for TV-inspired product line

11/7/2012 | Advertising Age (tiered subscription model)

NBCUniversal has tapped American Express as a partner for a TV commerce program that allows viewers to use their mobile phones to buy products inspired by Bravo's "Life After Top Chef," E!'s "Fashion Police" and other series. NBC's DailyCandy website will be choosing the items, which will be sold via the Zeebox social TV application. American Express card members will be able to get a $35 rebate if they charge purchases with an eligible card that's linked to Facebook or Twitter.

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