4 ways to liven up your B2B public relations campaign

11/7/2013 | PRDaily.com

Building exciting public relations campaigns around business-to-business brands can be as simple as incorporating pop culture references or clever quotes in articles, inviting nontraditional speakers to upcoming events and using holidays in pitches to news media, Marijane Funess writes. "When securing speaking opportunities for a CEO or another leader, look beyond typical industry gatherings and category conferences," she adds.

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