Adobe's mobile SDK provides analytics, targeting, A/B testing

11/7/2013 |

Adobe is offering a Mobile Services software development kit for monetizing and optimizing mobile applications. The SDK permits geotargeting, customer data analysis, key performance indicator monitoring and A/B testing. The release comes as a company's Digital Index Report confirms the trend of mobile taking users away from accessing the Internet on a desktop, and indicates a split between the more popular Android apps and more engaging iOS apps.

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