Boost customer loyalty with exceptional service

11/7/2013 | B2C Marketing Insider

A Bain & Co. and Kantar Worldpanel survey finds that half of customers considered to be loyal will not be using a company's goods or services a year later -- so retention is important. By treating customers very well, businesses stand a better chance of retaining them. To boost loyalty, understand customers and exceed their expectations, consultant Denyse Drummond-Dunn writes.

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