Brands face a challenge in building images for Twitter's preview

Twitter's new in-stream photo previews offer an avenue for picture-based advertising, but companies need to make engaging content that doesn't feel like just another banner ad, writes Tobias Peggs. The image preview needs to be powerful enough to draw in viewers as they scroll, while "avoiding turning Twitter into an eyesore, but making sure that the full end-to-end journey is optimized in the initial crop," Peggs writes.

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