Twitter's new in-stream photo previews offer an avenue for picture-based advertising, but companies need to make engaging content that doesn't feel like just another banner ad, writes Tobias Peggs. The image preview needs to be powerful enough to draw in viewers as they scroll, while "avoiding turning Twitter into an eyesore, but making sure that the full end-to-end journey is optimized in the initial crop," Peggs writes.
Brands face a challenge in building images for Twitter's preview
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals