DDB helps the New York Lottery ask the deep questions

In a new campaign from DDB New York, the New York Lottery is showcasing what winners think about when they no longer need to worry about money. The video, digital and billboard ads ponder deep thoughts such as "If you run fully clothed across a nude beach, is it still considered streaking?" The ads aim to highlight winners in situations "people can actually imagine themselves in," said DDB New York Chief Creative Officer Matt Eastwood.

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