Denny's brings back QR-code place mats for "The Hobbit" campaign

11/7/2013 |

Denny's place mats with QR codes offer an augmented-reality experience based on the movie "The Hobbit" and a chance to win gold coins. The new campaign builds off a campaign last year that generated 400,000 engagements. "It is easy, it is fun, it is free. It provides value for our customer and a wait buster while they are waiting for their food," said Erik Jensen, Denny's director of advertising and merchandising.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY