Google pilots campaigns based on Nielsen's OCR data

11/7/2013 | Adweek

Google and its YouTube property are starting to allow brands to test ads sold with Nielsen's online campaign ratings metrics. The Internet leader is opening up to the idea of using traditional metrics for web video, and comScore's validated Campaign Essentials may eventually also be incorporated, Mike Shields writes. A Google rep said the company is investing in the metrics in response to clients.

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