How Elon Musk's cousin built a $5B solar company

11/7/2013 | Slate

Nine years ago, Elon Musk told his cousin Lyndon Rive to "look into solar." The advice took root, and Rive went on to found SolarCity, which sells solar panels to homeowners for less than the cost of conventional electricity. "I just had this bug I had to address, which is that we have to change the way we burn fossil fuels," Rive said.

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